Aida Greenbury on turning an environmental pariah into a Sustainability pioneer

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Reviewed by Stuart A. Green, JD

Last Updated: Jun 21, 2024

Read Time: 1 mins

Aida Greenbury on turning an environmental pariah into a Sustainability pioneer

The Net Zero Business Podcast

In 2012, Greenpeace launched a boycott of Asia Pulp and Paper (APP), endorsed by a huge number of brands from Gucci to Staples. In this edition of the Net Zero Business Podcast, the then Sustainability Manager of APP, Aida Greenbury, tells the story of how she led the company through a Damascene conversion to deforestation-free status. We also discuss Aida’s 30 years’ experience in sustainable agriculture and forestry and the lessons she has learnt along the way.

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