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Building trust in green marketing with Russ Avery, Avery and Brown

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Building trust in green marketing with Russ Avery, Avery and Brown

In this episode of the Net Zero Business Podcast, I talk to Russ Avery of the Avery & Brown marketing agency about his Sustainability career, his views on green marketing and other interests, notably AI. Here’s the highlights: • Purpose driven business • How clichéd images betray an inability to tell a story. • Avoiding […]

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Shining a light on offsetting with Nic Alexander, Thallo

This week I speak to Nic Alexander of Thallo about Sustainability’s most controversial topic, offsetting. We talk about the strengths and weaknesses of the current market for voluntary carbon credits (to use offsetting’s Sunday name) and what is being done to address the weakness. Along the way we bust some of the lazy myths of […]

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How to be a Chief Sustainability Officer with Anna Krotova

In this week’s edition of the Net Zero Business Podcast, I talk to Anna Krotova, co-author of a great new book entitled How to be a Chief Sustainability Officer (CSO). As I say, this is one of the best books I’ve read on Sustainability and Leadership (second only to my own Green Executive 😉). Watch […]

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How to sell Sustainability to just about anybody

This week’s podcast is a long version of a response I gave to a client in a workshop recently. I lay out how I open every workshop I do with a new audience to bring them on board and my subjective assessment is that it works 99%+ of the time! Like all my change management […]

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The Three Most Underrated Concepts in Sustainability

This week on the podcast, I set out three powerful concepts that should be used more in Sustainability if we really want to make change happen. If you want support on any or all of these three, please go to Terra Infirma | Contact Us and drop me a message! Hosted on Acast. See acast.com/privacy […]

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The TRUTH about EVs with Prof Colin Herron

In this episode of the Net Zero Business Podcast, I talk to Prof Colin Herron of Newcastle University about the transition to electric vehicles and many of the myths surrounding them. Its a highly entertaining chat with an expert who doesn’t pull their punches: Why battery production is the key factor to EV uptake The […]

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